What Does Your Brand Say to the World?
WE BUILD NEW BRANDS AND UPLIFT EXISTING ONES WITH A GOAL TO MAKE EACH BRAND UNFORGETTABLE
REBRANDING
A memorable brand starts with a promise. To make the promise really resonate with the world, the brand should incorporate the company’s core values. Vivid Connect relies on a robust discovery process to uncover the insights that bring to light unique qualities of each brand and help guide the development of your brand strategy. A small women owned printing shop in the Maryland area, started to gain more visibility after working with us to uplift their image and brand visibility. Brand redesign, gained CMC Repro greater traction with larger construction and building clients such as Clark Construction, CareFirst, Whiting Turner, and HITT Contracting.
CORPORATE & BRAND IDENTITY
No matter what type of brand you have, we understand that each brand is more than just a logo! Each brand is about the experience people have when they visit this company in person or online, the way information is presented and communicated to the clients to make them feel empowered, and the visual and physical presentation of the products and services that the brand has to offer. The S.W.A.T. Trading brand set out to empower women on financial literacy and simplicity of trading and investing in the stock market. Diving deeper into the brand we discovered that the name stood for Strong Warrior Attacking Trading and we wanted to truly bring that to life through the online experience, courses developed by the company, and their attire. The strong branding gained the firm 10 multi-month subscription clients in the first 2 months and worldwide exposure within the first year.
CONTENT & STORYTELLING
Every brand has an incredible story behind it. Making that story come to life, is an exciting process. Vivid Connect leverages brand storytelling and a robust brand history to shape your brand’s distinct voice and key messaging that fuels content development. Storytelling is not about the final destination, it’s about the process it takes for the brand to get to the final destination. For Potomac Development Group, it took 5 months to truly align the messaging with the story, products, and voice of the customer.
ONLINE COURSES & WEBINAR FUNNELS
Since emergence of online education in 2005, the online education has transformed tremendously – increasing accessibility to learning across continents, language barrier divides and other obstacles of in-person learning. Vivid Connect has worked with online institutions and entrepreneurs for over 15 years helping improve the online course and student user experience. With majority of the systems used by universities being overly customized, the biggest challenge faced by many of universities is the complexity of moving to a single sign-on environment that caters to different student study modes. Working with Drexel University we designed a system that would simplify the need for customizations while also enhancing different student experiences and study modes. We also helped build an online tool for the university that won a UPCEA award.
New Business
